Political Mechanics – Episode 10: What is a Voter File? from Drew Veeneman on Vimeo.
Synopsis
-Analyzing voter data will empower candidates
-Information in voter files include names, addresses, precincts, telephone numbers, and most importantly voter history for registered voters in a given district or county
-Voter history enables candidates to figure out who participates in elections and who doesn’t. This is critical since resources and time is finite.
-During primaries, people can figure out the partisanship of voters. This is another tool that candidates can use during an election.