Name ID & Favorability Ratings – Political Mechanics: Episode 8 from Drew Veeneman on Vimeo.
Video Synopsis
-Name identification comes in two flavors:
- Soft – Voters can familiarize and recognize a candidate’s name.
- Hard – Voters can familiarize and recognize a candidate’s name, but also formulate an opinion about them.
-These are general guidelines for soft identification:
- Favorability ratings above 50% is positive while ratings of 75% favorability ratings are healthy
- Television is by far the best way to increase name identification ratings