An Introduction to Targeting – Political Mechanics: Episode 9 from Drew Veeneman on Vimeo.
Video Synopsis
-Competitive political campaigns properly distribute their limited time and resources to maximize their chances of winning.
-Trying to reach out to everybody is wasteful; not everyone votes or is interested in it. Almost two-thirds of voters already have opinions about you. That is why targeting voters is an efficient tool for competitive campaigns.
-Past voting history is the single most effective indicator on whether an individual will support you or not. As a candidate, you should find this information voter history file at your local county clerk or local election authority to try and figure out which citizens are more inclined or open to vote for you.